Expanding into Europe? It may be time to look beyond the usual options. From Ireland to the Netherlands, you already know the usual countries that are business friendly. But smart founders are turning to emerging markets that mix growth momentum with unique competitive advantages.
Estonia
Estonia leads for a reason. Its e-residency scheme lets non-residents set up and run companies entirely online. Incorporation takes just 15 minutes, and nearly all filings are digital. Profits are untaxed until they are distributed, and the country acts as a gateway to the EU single market.
Ireland
Ireland shines with a 12.5% corporate tax and deep support for entrepreneurs. With government-backed seed funding (Enterprise Ireland), strong broadband, and easy access for EU and UK nationals, it’s a top hub. Tech founders benefit from English-speaking talent and direct access to larger EU markets with minimal friction.
Bulgaria
Set up in under two weeks, enjoy a flat 10% tax rate, and benefit from low living costs and multilingual talent pools. Bulgaria positions itself as Eastern Europe’s ESG-friendly and low-bureaucracy. Its strategic location also offers access to opportunities similar to those of TTIP with Turkey, Serbia, and Greece.
Poland
Poland is experiencing a boom. Over 350,000 businesses were launched in the past year. With deregulation, SEZ incentives, substantial public investment, and an entrepreneurial workforce, growth rates are expected to be near 3.5% in 2025.
Belgium
Belgium, particularly Flanders, saw 1.5% GDP growth in 2023. It’s now a leading hotspot for life sciences, fintech, and automotive startups. The regional Flanders Investment & Trade plan boosts founders through targeted support.
United Kingdom
The UK supports approximately 360,000 new businesses each year. Quick incorporation (within 24 hours online), 25% corporate tax, R&D tax relief, and abundant VC and angel capital make it a European startup heavyweight. Add Brexit-driven reshuffling, and you’ll find both opportunities and skilled global talent on tap.
Denmark
Denmark offers even simpler company registration and a trusted culture, with low transaction costs and a 22% tax rate. These markets are well-suited for tech, sustainability, and deep-value firms.
Yes, Europe offers startup-friendly hubs, such as Estonia and Ireland. However, the real opportunity lies in combining emerging markets with a strategic approach.
By starting remote in Estonia, scaling in established Western centres, and then tapping into Eastern Europe—or Belgium’s innovation clusters—you position your business for sustainable growth and resilience.
European expansion isn’t a single-step process. It’s a journey, and the most rewarding routes now take you through diverse, high-potential ecosystems. Ready to explore a smarter European growth path? Please consult with our experts to discuss tailored market entry and phased expansion plans across the region.